By Sankeetha Selvarajah​

Today's issue is brought to you by Zensei LLC. We help high achieving entrepreneurs get clear on their growth by planning their exits in a mindful, systematic process. If you're an entrepreneur who is looking to exit and scale in a way that fits your lifestyle, sign up for a free discovery call here.​

BURNING BUILDINGS...and FEAR.

"I'm not afraid of running into a 4 alarm fire building but I'm absolutely petrified of investing and expanding my business".

This was my client, Jack's (a firefighter) fear when he came to Zensei for investment and legal planning.

Jack's fear stemmed from lack of knowledge of the process. "I just feel like I don't know the steps".

But, it's not just knowledge. It's also not enough courage BASED on lack of knowledge.

A daily act of courage based on the belief you will sell and someone will buy your company.

• It's like being kind to your romantic partner every day to maintain a healthy relationship
• It's like balancing your books every month to maintain your financial health.
• It's like exercising daily to maintain good health in your future years.

While you can't see the effects today, the belief is that it absolutely WILL pay off in the future.

All of these are explicit acts of courage based on your overall beliefs.

Business owners plan to scale instead of plan to exit because it's comfortable to maintain the status quo.

It's comfortable to scale (instead of exit) because owners haven't envisioned a future path that they "have control or power" over.

Back to Jack. We worked through his fear by identifying the same calmness he uses to enter the burning building and transferring that same feeling, to his business future.
He became calm during 4-alarm fires, because he knew the process and envisioned all possibilities.

The experience had made him sure-footed.

Quote to ponder:

Action Steps for this week:

1. Think of the moments that you are you sure-footed in your business. Perhaps, take-charge? Know your stuff backwards? Confident in your client delivery? This is the CONFIDENT you.
2. Now, list where your hidden fears are in your current life and business.

• Avoiding tax filing?
• Not long-term planning beyond the current fiscal year?
• Not firing the workers that are draining your time and energy (and profit)?
• Not asking for help for fear of censure or ridicule?

3. Now, take a breath and think of the CONFIDENT, assured you and how that version of you would handle each of these fearful situations?

To your "calm",

Sankeetha

Exit Term to know: MERGER

When two companies perform a Merger, then both companies become ONE company under ONE management. Different from an Acquisition because both companies are on equal footing to create a bigger entity. Think of it like 1+1 = 3.

Ex: Sony/Columbia

Whenever you’re aligned, here are 3 ways I can help you:

1. Our Zensei 4 week Group Accelerator beginning 3. At half the cost of an individual Exit Plan, this allows you and I to co-create a 2 year Exit Plan for 2024 and beyond. Taking a cohort maximum of 6. Every Exiter has a private, 2 hour Exit meeting with me at end of Program and a complimentary 30 day followup. Sign up for a free discovery call here to learn more.​

2. If you’re still looking to get short term Strategic Advice, I’d recommend starting with a Strategy 90 Session:

The Strategy 90 System: Get crystal clear on your Company goals and actions for the next 90 days in the Strategy 90 System. This comprehensive session includes tasks for 12 weeks that I use to get my clients aligned in 90 days in only 60-90 minutes a week. Option for accountability every month and continue every Quarter. Join your first session here.​ *Your session fee will be credited to the Group program (see below) if you attend

3. Do you want to scale your company faster by planning your exit? Apply for private, full exit planning for 2-4 years here.​​​

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